7 Account-Based Marketing Examples That Drove Real Results

It’s one thing for marketing and sales teams to work together; it’s another to be able to measure the success of their combined efforts. This increased conversion rate by 27% and resulted in a $1.3 million supported pipeline. Onfido, a global leader in automated digital identity verification, aimed to book more demos from high-value prospects. But doing this with generic messages simply places you in a sea of similar outreach. You can think of it as being the opposite of spray-and-pray type outbound and advertising, where you interrupt people with generic ads and hope that something will stick. It’s a way to concentrate your marketing and sales efforts on these accounts and increase account based marketing examples your chances of engagement (and hopefully, conversion).

They identified key decision-makers at high-value target accounts and sent carefully curated gift boxes tailored to the recipients’ interests. Hosting account-specific virtual events like webinars and digital content can achieve similar results. This unique approach led to T-Mobile’s CEO retweeting the comic book and many followers engaging with the posts. This focused approach streamlines their journey and gets them to value faster. Whether it’s personalized walkthroughs, tailored dashboards, or custom alerts, these experiences make users feel that the product is built specifically for them. This personalized touch shows customers you understand their needs and value the relationship.

“There are a lot of software companies targeting ABM-focused businesses to provide them with better data integration, better analytics, target account selection, intent data.” Which ones you use will depend on the decision-maker you’re targeting and where they spend their time. Each ad is hyper-personalised across video, display, social and mobile to ensure you're engaging with prospects and sharing a message that resonates well with them. Here are three account based marketing examples from our program. To reinforce the message, we restate their pain points directly under the video, followed by relevant social proof. Do this by creating relevant content that reinforces the message you've been pushing through your account based marketing activities.

🤓 Key learnings

But, be sure your product and brand are a fit for the creator you’re working with. Show real people using your products, test different ad types, and identify the metrics that matter most as a business owner. You can target ads to specific groups of people based on interests, demographics, and behaviors. In its posts, Gymshark uses an easy-to-remember branded hashtag that’s simply its brand name. Your social media marketing strategy should include details about your hashtag use.

And it helps to have an awesome book written by the CMO, Alice de Courcy to send out to potential prospects too. A range of tactics can be used in ABM, almost all of which rely on your sales and marketing teams to work hand-in-glove. Unlike traditional content, podcasts are an engaging, long-form platform where brands can build meaningful connections with their audience. After all, they’ve got limited attention and a lot of people vying for it. Use all the data you have on them to refine targeting and drive conversions. They achieved a 39x increase in engaged website visitors and an 850% ROI on marketing-sourced revenue within the first year.

How RollWorks Boosted Close Rates with a Multi-Channel ABM Approach

• Generated £1.3M pipeline by focusing on UTM parameters personalisation.
• They have a broad client base that spans six diverse industries, which makes managing their leads a lot more difficult.
• We've also highlighted the key components of successful ABM strategies, including data-driven insights, sales and marketing alignment, and the use of automation tools to make processes more efficient.
• Post-event, be sure to follow up and continue relationship building.
• This process of surveillance allows the company to engage the right people for determining final sales decision.

They desperately needed to land a few larger accounts to meet their revenue targets. Featured partners with unique LinkedIn-focused services and functionality include Terminus, Demandbase, Adobe, HubSpot, and more. A number of new tools and technologies on the market have made ABM more practical by enabling marketers to deliver targeted messages with improved precision. As long as you maintain an upward trajectory, you’re on the right track. Until you smooth out all the wrinkles and your ABM program kicks into high gear, you’re far more likely to see incremental improvements rather than mind-blowing results. If you’re hoping your ABM program will transform the buying cycle and your revenues overnight, you’ll be sorely disappointed.

Build an ICP-first scoring framework

It results in a B2B marketing strategy that targets critical opportunities while maximizing both reach and high-value touchpoints. While all ABM campaigns follow the same basic concept, there are three main ways to structure your account-based marketing strategy. Shorter sales cycles, better pipeline quality, and higher ROI. Account-based marketing campaigns dedicate sales and marketing resources to nurturing and converting specific high-value accounts. Generated £1.3M pipeline by focusing on UTM parameters personalisation.

They combine real-time data, smart segmentation, and personalized engagement to connect with the right people, in the right way, at the right time. Instead of waiting for a rep to manually follow up, that contact is routed into a tailored AI SDR campaign powered by our integration with 11x. What followed was a complete transformation of Coalfire’s ABM motion, delivering measurable gains in pipeline, engagement, and sales alignment.

Rather than casting a wide net, you’re carefully selecting specific companies and creating personalized experiences just for them. Account-based marketing (ABM) is a strategic approach that targets high-value accounts with personalized campaigns. Read on to discover inspiring account-based marketing (ABM) examples showing how leading companies win target accounts through personalized, account-focused marketing. MetadataONE AI agents identify your highest-value accounts, orchestrate multi-channel campaigns, and optimize toward pipeline, not just engagement. AI platforms can now automate many ABM execution tasks including multi-channel campaign orchestration, bid optimization, creative personalization, sequential retargeting, and intent-based account prioritization. Google Ads (both search and display) provides strong intent-based targeting.

Use predictive models to select targets and tailor the journey to the account’s real behavior. Adobe reported a 60 percent jump in deal size and a 40 percent increase in retention among these accounts. They prioritized Fortune 500 companies and used AI and predictive analytics to guide targeting and messaging. Adobe shifted from broad demand generation to focused account management for large enterprises. Personalization at each stage fueled the 32 percent pipeline lift.

Terminus's gifting through Sendoso

These will help you think bigger, test smarter, and sell more effectively, regardless of whether you’re refining your current ABM motion or building one from scratch. If you want your ABM strategy to actually move pipeline, you need ideas rooted in reality. And in 2026, ABM is smarter, more automated, and more connected than ever. Instead of casting a wide net, ABM aligns marketing and sales to go deep on high-value accounts, using personalization, timing, and intent signals to drive real results.